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From the ground up
Tequila’s Industrial Revolution
The hidden use of chemical additives in tequila has raised alarms among tequila enthusiasts due to lack of transparency and concerns that a growing consumer base won’t know what good...
Ethics
At the Tequila That Cares Foundation (TTCF), we recognize that the tequila industry, like any industry, faces ethical challenges. As the popularity of tequila continues to grow, it is essential...
Give Back
Our mission at TTCF is to give back to the community that has given us so much. We believe that as a tequila industry, we have a responsibility to uphold...
Sustainability
The agave plant, the key ingredient in tequila production, has been gaining popularity in recent years. However, with this popularity comes a responsibility to ensure the sustainability of the agave...