The agave plant, the key ingredient in tequila production, has been gaining popularity in recent years. However, with this popularity comes a responsibility to ensure the sustainability of the agave plant. At the Tequila That Cares Foundation (TTCF), we are committed to promoting the responsible use of agave while preserving the environment and supporting the communities that depend on it.


The agave plant is a remarkable plant that has been used for centuries in various ways. It is not just a source of tequila; it also has a wide range of uses, including food, medicine, and fiber production. At TTCF, we believe that every aspect of the agave plant should be utilized to reduce waste and promote sustainability.


One of the initiatives that TTCF is focusing on is sustainability and regenerative agriculture practices. We are working to learn, highlight and amplify partners leading the way by using new or sometimes old methods for cultivating agave that reduce water consumption, increase yields, and promote soil health. These efforts not only benefit the environment but also help to support local farmers and their communities.


In addition to focused agricultural learning and info sharing initiatives, TTCF is also committed to promoting the responsible use of agave by the tequila industry. We encourage distilleries to use sustainable farming practices, reduce their carbon footprint, and minimize waste. By working together, we can ensure that the agave plant is used responsibly and sustainably, ensuring its availability for generations to come.


At TTCF, we believe that sustainability is not just a buzzword; it is a responsibility. By working together, we can ensure that the agave plant continues to serve its many purposes while preserving the environment and supporting local communities. Follow our mission to learn more about our efforts to promote sustainability in the tequila industry and beyond.

June 14, 2023 — Ken Barraza