Ethics

At the Tequila That Cares Foundation (TTCF), we recognize that the tequila industry, like any industry, faces ethical challenges. As the popularity of tequila continues to grow, it is essential that we prioritize responsible practices that preserve tradition and culture while also upholding ethical standards.

One of the biggest ethical challenges in the tequila industry is the use of additives and artificial flavors. At TTCF, we believe that tequila should be made with only two ingredients: agave and water. We encourage distilleries to use traditional production methods and avoid additives and artificial flavors that can compromise the integrity of the tequila.

Another ethical concern is the treatment of agave workers. We believe that all workers involved in the production of tequila should be treated with dignity and respect. We encourage distilleries to provide fair wages, safe working conditions, and opportunities for career advancement. By promoting fair labor practices, we can help to create a more just and equitable industry that benefits everyone.

At TTCF, we also recognize the importance of preserving the culture and traditions of the tequila industry. We encourage distilleries to use traditional production methods and respect the history and heritage of tequila. By preserving these traditions, we can honor the legacy of those who came before us and ensure that the tequila industry continues to thrive for generations to come.

Finally, we believe that transparency and accountability are crucial in promoting ethical practices in the tequila industry. We encourage distilleries to be transparent about their production methods, ingredients, and labor practices. By holding ourselves accountable, we can build trust with consumers and create a more sustainable and ethical industry.

At TTCF, we are committed to promoting ethical practices that preserve tradition and culture in the tequila industry. Follow our mission to learn more about our efforts to promote transparency, fair labor practices, and traditional production methods that uphold the integrity of tequila. Together, we can create an industry that is both sustainable and ethical.